Which of the Following Statements Is True About Direct Marketing

question 84

Multiple Choice

Which of the following statements is true about direct marketing?

• A) Direct marketing refers to one-on-one interaction between a salesperson and a prospective buyer.
• B) In direct marketing, the salesperson acts as an advisor who helps customers find the best solutions to their needs.
• C) It is difficult to measure the results of direct marketing efforts.
• D) Direct marketing is a static approach, with little scope for experimentation and improvement.
• E) The heart of any direct marketing effort is a customer database.

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Definitions:

Sales Presentations

Structured pitches or demonstrations by salespeople aimed at convincing a customer to purchase a product or service.

Feedback

Information provided as a response to an action, performance, or process, aimed at improving or affirming the action or process.

Marginal Listening

A poor form of listening where the listener gives minimal attention to the speaker, often leading to misunderstandings or miscommunication.

Active Listening

A technique of listening that involves paying full attention to the speaker, understanding their message, responding appropriately, and remembering the discussion, indicating respect and empathy.