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An Internet Start-Up Company Consists of Three People with an Idea

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Essay

An Internet start-up company consists of three people with an idea that they wish to use in pursuing a patent for a product. What type of capital does this company have and what is its value?


Definitions:

Maslow's Theory

A psychological theory proposing a hierarchy of human needs, from basic physiological needs to safety, love and belonging, esteem, and finally self-actualization, influencing human behavior.

Herzberg's Theory

A motivation theory which suggests that there are certain factors that cause job satisfaction while a separate set of factors cause dissatisfaction, famously divided into 'hygiene' and 'motivator' factors.

Higher-Order Needs

These are advanced human needs as outlined in Maslow's hierarchy, including esteem and self-actualization needs, which are fulfilled after basic physical and security needs.

Negative Instrumentality

The perception that effort will not lead to the desired performance or reward outcomes.

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