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For $200,000 you can buy a business that has steady cash flows and low risk. Given these cash flows and level of risk, you estimate the business will earn a return in excess of its opportunity cost of money. The business
Elastic Demand
A situation in which the demand for a product is sensitive to price changes, meaning a small change in price leads to a larger change in quantity demanded.
Price Elasticity
An indicator that measures the impact on the quantity of a good demanded when there is a change in its price level.
Midpoint Method
A technique used to calculate elasticity by averaging the two points on a demand or supply curve and considering the percentage change from the average.
Price Elasticity
A measure of the sensitivity of demand for a product or service to a change in its price.
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