Use the Following Information for Questions 99 Through 102

question 33

Multiple Choice

Use the following information for questions 99 through 102.
The summarized balance sheets of Goebel Company and Dobbs Company as of December 31, 2014 are as follows:
-If Goebel Company acquired a 30% interest in Dobbs Company on December 31, 2014 for $220,000 and during 2015 Dobbs Company had net income of $75,000 and paid a cash dividend of $30,000, applying the equity method would give a debit balance in the Equity Investments (Dobbs) account at the end of 2015 of

• A) $220,000.
• B) $233,500.
• C) $242,500.
• D) $211,000.

Analyze growth strategies such as market penetration, market development, product development, and diversification.

Evaluate the strategic marketing planning process and decision-making criteria for product continuation or discontinuation.

Identify and describe the four quadrants of the Boston Consulting Group's portfolio analysis and associated marketing strategies.

Apply growth strategy concepts to real-life business situations for improving performance or expansion.

---

Definitions:

Marketing Mix

The combination of factors that can be controlled by a company to influence consumers to purchase its products, traditionally identified as product, price, place, and promotion.

Market Share

The proportion of the overall sales in a market that a company, product, or brand secures.

Externally Focused Strategies

Business tactics that prioritize external market conditions and customer needs over internal considerations.

Internally Focused Strategies

Approaches within a business that concentrate on improving internal processes, resources, and capabilities to meet organizational goals and objectives.