Use the Following to Answer Questions 22-24

question 77

Multiple Choice

Use the following to answer questions 22-24:
Figure 16.1
-(Figure 16.1) An individual with no automobile insurance will choose to take _____ units of action to prevent theft.

• A) 0
• B) between 1 and 3
• C) 4
• D) 8

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Definitions:

Magic Bullet Theory

A mass communication theory that implies media messages are directly received and wholly accepted by the audience.

Active Audience Model

A theory that suggests media consumers are not passive recipients but actively engage with and interpret media content according to their personal experiences and social contexts.

Textual Poaching

The act of audiences and fans creating their own meanings, interpretations, or adaptations from media contents originally produced by others.

Magic Bullet Theory

A model in media studies suggesting that mass media messages have a direct, immediate, and powerful effect on the public.