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Martha is a 40% partner in the MMM Partnership with an outside basis of $50,000. MMM distributes $40,000 cash and accrual basis accounts receivable with a basis and fair market value of $20,000. Martha does not recognize gain or loss on the distribution and takes a basis in the cash of $40,000 and a basis in the receivables of $10,000.
Direct Denial
The method of overcoming objections through the use of facts, logic, and tact.
Competitor's Model
A reference to a product offered by a competing business, often used for comparison in sales and marketing strategies.
Prospect's Objection
A potential customer's resistance or challenge to a sales pitch or proposal.
Postponed Objection
A concern or objection raised by a prospect that is deferred to a later time during a sales process.
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