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options exist when managers have the opportunity, after a project has been implemented, to make operating changes in response to changed conditions that modify the project's cash flows.
Frequency in Advertising
The number of times an advertisement is presented to the target audience over a specific period.
IMC Campaign
Integrated Marketing Communications campaign, a strategic approach that seeks to unify and coordinate all marketing communication tools, channels, and sources into a seamless program that maximizes the impact on consumers at a minimal cost.
GRPs
Gross Rating Points, a measure in advertising that represents the percentage of the target audience reached multiplied by the frequency of exposure.
Reach
In marketing, the total number of individuals exposed to a particular advertisement or campaign over a specific period of time.
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