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Turquoise Company purchased a life insurance policy on the company's chief executive officer, Joe. After the company had paid $400,000 in premiums, Joe died and the company collected the $1.5 million face amount of the policy. The company also purchased group term life insurance on all its employees. Joe had included $16,000 in gross income for the group term life insurance premiums. Joe's widow, Rebecca, received the $100,000 proceeds from the group term life insurance policy.
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The focus or concentration gamers or sports enthusiasts give to a game, often studied in game design and marketing.
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A concept suggesting that when people lose themselves in a story, their attitudes and intentions can change to reflect that story.
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