In Evaluating High-Tech Projects

question 58

Multiple Choice

In evaluating high-tech projects,

• A) only tangible benefits should be considered.
• B) only intangible benefits should be considered.
• C) both tangible and intangible benefits should be considered.
• D) neither tangible nor intangible benefits should be considered.

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Definitions:

Affect Heuristic

A mental shortcut that influences the way people make decisions based on their emotions and feelings.

Loss Aversion

A behavioral finance concept that describes the tendency for people to prefer avoiding losses to acquiring equivalent gains.

Financial Markets

Platforms or environments where buyers and sellers trade financial securities, commodities, and other fungible items of value.

Behavioral Finance

Behavioral Finance studies how psychological influences and biases affect the financial behaviors of investors and financial practitioners.