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MAX Auto Repair has implemented a policy that requires all expenditures below $10 to be expensed.This is an application of
Specialty Goods
High-value products that are unique or considered luxury items, often requiring a specific purchasing effort by consumers.
Cannibalized
When a new product or service significantly reduces the sales, market share, or demand of an existing product within the same company.
Existing Brands
Brands that have been established in the market over time and have developed awareness, loyalty, and identity among consumers.
Brand Dilution
Occurs when a brand extension adversely affects consumer perceptions about the attributes the core brand is believed to hold.
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