SCENARIO 8-6 After an Extensive Advertising Campaign,the Manager of a Company Wants

question 166

True/False

SCENARIO 8-6
After an extensive advertising campaign,the manager of a company wants to estimate the proportion of potential customers that recognize a new product.She samples 120 potential consumers and finds that 54 recognize this product.She uses this sample information to obtain a 95% confidence interval that goes from 0.36 to 0.54.
-Referring to Scenario 8-6,the parameter of interest to the manager is the proportion of potential customers in this sample that recognize the new product.

---

Definitions:

Logical Definition

The precise and formal explanation of a term or concept within the framework of logic.

Metaphorical Language

Use of language that implies a meaningful comparison between two unlike things without the use of like or as.

Genus

A classification in biology and taxonomy referring to a group of species that share common characteristics, ranking above species and below family.

Genus

A principal taxonomic category that ranks above species and below family, used in the classification of organisms and the grouping of species sharing common characteristics.