SCENARIO 9-8 One of the Biggest Issues Facing E-Retailers Is the Ability

question 138

Multiple Choice

SCENARIO 9-8
One of the biggest issues facing e-retailers is the ability to turn browsers into buyers.This is measured by the conversion rate,the percentage of browsers who buy something in their visit to a site.The conversion rate for a company's website was 10.1%.The website at the company was redesigned in an attempt to increase its conversion rates.A sample of 200 browsers at the redesigned site was selected.Suppose that 24 browsers made a purchase.
The company officials would like to know if there is evidence of an increase in conversion rate at the 5% level of significance.
-Referring to Scenario 9-8,the parameter the company officials is interested in is:

• A)the mean number of browsers who buy something in their visit to the company's website.
• B)the total number of browsers who buy something in their visit to the company's website.
• C)the mean number of company officials who buy something in their visit to the company's website.
• D)the proportion of browsers who buy something in their visit to the company's website.

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Definitions:

Drag Gesture

An input method involving clicking and holding an object on a screen and then moving it to a new location.

Shortcut Menu

A contextual menu that appears when a user right-clicks on an element in a GUI, offering a list of actions relevant to the context of the click.

Mouse Buttons

The buttons on a mouse that allow users to interact with computer software; typically includes a left, a right, and sometimes a middle button.

App

Short for application, a software program or tool designed to perform specific tasks or functions on a computer or mobile device.