SCENARIO 10-8 A Few Years Ago,Pepsi Invited Consumers to Take the "Pepsi

question 177

Short Answer

SCENARIO 10-8
A few years ago,Pepsi invited consumers to take the "Pepsi Challenge." Consumers were asked to decide which of two sodas,Coke or Pepsi,they preferred in a blind taste test.Pepsi was interested in determining what factors played a role in people's taste preferences.One of the factors studied was the gender of the consumer.Below are the results of analyses comparing the taste preferences of men and women with the proportions depicting preference for Pepsi.
Males: n = 109,p_M = 0.422018 Females: n = 52,p_F = 0.25
p_M - p_F = 0.172018 Z = 2.11825
-Referring to Scenario 10-8,construct a 99% confidence interval estimate of the difference between the proportion of males and females who prefer Pepsi.

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Definitions:

Psychoanalytic Therapy

A therapeutic approach that explores how the unconscious mind influences thoughts and behaviors, based on Freudian theories.

Behavioural Therapy

A therapeutic approach focusing on changing maladaptive behaviors through conditioning techniques and behavioral modification strategies.

Cognitive Therapy

A form of psychotherapy that emphasizes the identification and restructuring of negative thoughts and beliefs to alter behavior and emotional states.

Drug Therapy

A form of medical treatment that involves the use of medications to treat various diseases and conditions.