SCENARIO 9-8 One of the Biggest Issues Facing E-Retailers Is the Ability

question 63

Short Answer

SCENARIO 9-8
One of the biggest issues facing e-retailers is the ability to turn browsers into buyers.This is measured by the conversion rate,the percentage of browsers who buy something in their visit to a site.The conversion rate for a company's website was 10.1%.The website at the company was redesigned in an attempt to increase its conversion rates.A sample of 200 browsers at the redesigned site was selected.Suppose that 24 browsers made a purchase.
The company officials would like to know if there is evidence of an increase in conversion rate at the 5% level of significance.
-Referring to Scenario 9-8,the lowest level of significance at which the null hypothesis can be rejected is .

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Definitions:

FOB Destination

A shipping term indicating that the seller bears the shipping costs and retains ownership of the goods until they are delivered to the buyer's location.

Revenue Recognition

The accounting principle dictating the specific conditions under which revenue is recognized or accounted for.

Ownership Transfer

The process by which the title of property or assets is moved from one party to another, affecting legal rights and responsibilities.

Bank Service Charges

Fees charged by a bank for the various services it provides to its customers.