SCENARIO 12-14 A Perfume Manufacturer Is Trying to Choose Between 2 Magazine

question 138

True/False

SCENARIO 12-14
A perfume manufacturer is trying to choose between 2 magazine advertising layouts.An expensive layout would include a small package of the perfume.A cheaper layout would include a "scratch- and-sniff" sample of the product.The manufacturer would use the more expensive layout only if there is evidence that it would lead to a higher approval rate.The manufacturer presents the more expensive layout to 4 groups and determines the approval rating for each group.He presents the "scratch-and-sniff" layout to 5 groups and again determines the approval rating of the perfume for each group.The data are given below.Use this to test the appropriate hypotheses with the Wilcoxon Rank Sum Test with a level of significance of 0.05.

12-34 Chi-Square and Nonparametric Tests
-Referring to Scenario 12-14,the null hypothesis should be rejected.

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Definitions:

Decision-Making Method

A systematic process or set of steps designed to guide individuals or organizations in identifying and choosing among alternative options to solve a problem or achieve a goal.

Transformational Leadership

A style of leadership where the leader works with teams to identify needed change, creating a vision to guide the change through inspiration, and executing the change in tandem with committed members of the group.

Directing Efforts

The act of guiding or managing resources and activities towards achieving specific goals.

Rewards

Benefits, recognition, or compensation provided to individuals to recognize their efforts, achievements, or behaviors.