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SCENARIO 17-7
The output below shows the results of cluster analysis on the different regions of the world (North America,Asia Pacific,Western Europe,Central & Eastern Europe,Latin America,and Middle East & Africa)based on the amounts (in billions of US dollars)and the percentage changes from prior year of business-to-consumer ecommerce sales last year.
-Referring to Scenario 17-7,Middle East & Africa is the next region that clusters with the Central & Eastern Europe and Latin America cluster.
Judgment Sample
A non-probability sampling technique where participants are selected based on the judgement of the researcher, not at random.
Stratified Sample
A sampling method that divides a population into subgroups, or strata, and selects members from each stratum to ensure representation.
Convenience Sample
A sampling technique where participants are selected based on their accessibility and proximity to the researcher.
Convenience Sample
A non-random sample selected because of its accessibility and ease of inclusion in the study, not representing the whole population accurately.
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