SCENARIO 17-3 The Tree Diagram Below Shows the Results of the Classification

question 109

Short Answer

SCENARIO 17-3
The tree diagram below shows the results of the classification tree model that has been constructed to predict the probability of a cable company's customers who will switch ("Yes" or "No")into its bundled program offering based on the price ($30,$40,$50,$60)and whether the customer spends more than 5 hours a day watching TV ("Yes" or "No")using the data set of 100 customers collected from a survey.

-Referring to Scenario 17-3,what is the highest rate of switching into the bundled offering?

---

Definitions:

Naturalistic Observation

A research method involving the systematic observation and recording of behavior in its natural context without intervention.

Double-Blind Procedure

An experimental technique where both the subjects and the researchers are unaware of who has been given a specific treatment, in order to avoid any prejudice.

Case Study

A research approach that investigates a topic or individual in depth over a specified period of time.

Group Size

The number of individuals present within a social group, which can influence the group's dynamics and interactions.