SCENARIO 18-12 The Marketing Manager for a Nationally Franchised Lawn Service Company

question 220

Multiple Choice

SCENARIO 18-12
The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service. A random sample of 30 home owners located in a suburban area near a large city was selected; 15 did not have a lawn service (code 0) and 15 had a lawn service (code 1) . Additional information available concerning these 30 home owners includes family income (Income, in thousands of dollars) , lawn size (Lawn Size, in thousands of square feet) , attitude toward outdoor recreational activities (Attitude 0 = unfavorable, 1 = favorable) , number of teenagers in the household (Teenager) , and age of the head of the household (Age) . The Minitab output is given below:

-Referring to Scenario 18-10 Model 1,which of the following is a correct statement?

• A)On average,a worker who is a year older is estimated to stay jobless longer by approximately 32.66 weeks while holding constant the effects of all the remaining independent variables.
• B)On average,a worker who is a year older is estimated to stay jobless longer by approximately 1.29 weeks while holding constant the effects of all the remaining independent variables.
• C)On average,a worker who is a year older is estimated to stay jobless shorter by approximately 1.35 weeks while holding constant the effects of all the remaining independent variables.
• D)On average,a worker who is a year older is estimated to stay jobless longer by approximately 0.62 weeks while holding constant the effects of all the remaining independent variables.

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Definitions:

Acculturation

The process of adapting to and adopting aspects of another culture, often occurring when individuals from different cultures come into continuous first-hand contact.

Sustained Firsthand Contact

Direct and ongoing engagement with people, environments, or experiences.

Integration

The process of combining separate parts or elements to form a coherent whole, often used in contexts of social, system, or data consolidation.

Anterior Prefrontal Cortex

A region of the brain located at the front of the frontal lobes, associated with complex behaviors and decision making.