SCENARIO 18-12 The Marketing Manager for a Nationally Franchised Lawn Service Company

question 149

Short Answer

SCENARIO 18-12
The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service. A random sample of 30 home owners located in a suburban area near a large city was selected; 15 did not have a lawn service (code 0) and 15 had a lawn service (code 1). Additional information available concerning these 30 home owners includes family income (Income, in thousands of dollars), lawn size (Lawn Size, in thousands of square feet), attitude toward outdoor recreational activities (Attitude 0 = unfavorable, 1 = favorable), number of teenagers in the household (Teenager), and age of the head of the household (Age). The Minitab output is given below:

-Referring to Scenario 18-10 Model 1,predict the number of weeks being unemployed due to a layoff for a worker who is a thirty-year old,has 10 years of education,has 15 years of experience at the previous job,is married,is the head of household and is a manager.

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Definitions:

Dealer Networks

Systems of authorized sellers that distribute and service products for manufacturers, often providing localized customer access to products and support.

Chrysler

An American automotive brand and subsidiary of Stellantis, known for producing vehicles such as cars, minivans, and sport utility vehicles.

Logistical Function

Involves the planning, implementation, and control of the efficient flow and storage of goods, services, and related information from point of origin to point of consumption to meet customer requirements.

Channel Intermediaries

Middlemen or agents between the producer and the consumer, facilitating the distribution of products or services through various channels.