SCENARIO 18-12 The Marketing Manager for a Nationally Franchised Lawn Service Company

question 148

True/False

SCENARIO 18-12
The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service. A random sample of 30 home owners located in a suburban area near a large city was selected; 15 did not have a lawn service (code 0) and 15 had a lawn service (code 1). Additional information available concerning these 30 home owners includes family income (Income, in thousands of dollars), lawn size (Lawn Size, in thousands of square feet), attitude toward outdoor recreational activities (Attitude 0 = unfavorable, 1 = favorable), number of teenagers in the household (Teenager), and age of the head of the household (Age). The Minitab output is given below:

-Referring to Scenario 18-10 and using both Model 1 and Model 2,there is insufficient evidence to conclude that the independent variables that are not significant individually are significant as a group in explaining the variation in the dependent variable at a 5% level of significance?

---

Definitions:

Unemployment Problem

A socioeconomic issue characterized by a high number of individuals in the workforce who are unable to find jobs.

IRR Criterion

The Internal Rate of Return (IRR) criterion is a financial metric used to evaluate the profitability of investments by identifying the interest rate at which the net present value of all cash flows (both positive and negative) from a project or investment equals zero.

NPV Method

The Net Present Value method, a way to evaluate investments by calculating the present value of all cash flows associated with the investment, minus the initial investment cost.

Mutually Exclusive

Situations or options where the choice of one excludes the ability to choose any of the other options.