SCENARIO 18-12 The Marketing Manager for a Nationally Franchised Lawn Service Company

question 27

True/False

SCENARIO 18-12
The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service. A random sample of 30 home owners located in a suburban area near a large city was selected; 15 did not have a lawn service (code 0) and 15 had a lawn service (code 1). Additional information available concerning these 30 home owners includes family income (Income, in thousands of dollars), lawn size (Lawn Size, in thousands of square feet), attitude toward outdoor recreational activities (Attitude 0 = unfavorable, 1 = favorable), number of teenagers in the household (Teenager), and age of the head of the household (Age). The Minitab output is given below:

-Referring to Scenario 18-10 Model 1,the null hypothesis should be rejected at a 10% level of significance when testing whether being married or not makes a difference in the mean number of weeks a worker is unemployed due to a layoff while holding constant the effect of all the other independent variables.

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Definitions:

Positive Statement

An objective statement based on empirical facts, which can be tested as true or false.

Unemployment Rate

The rate of individuals in the labor force who have no employment but are actively trying to find a job.

Units Produced

The number of complete goods or products a company manufactures over a specific period.

On Hand

Refers to the inventory that is physically present and available for sale or use within a business.