SCENARIO 18-12
the Marketing Manager for a Nationally Franchised Lawn $\beta$

question 234

True/False

SCENARIO 18-12
The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service. A random sample of 30 home owners located in a suburban area near a large city was selected; 15 did not have a lawn service (code 0) and 15 had a lawn service (code 1). Additional information available concerning these 30 home owners includes family income (Income, in thousands of dollars), lawn size (Lawn Size, in thousands of square feet), attitude toward outdoor recreational activities (Attitude 0 = unfavorable, 1 = favorable), number of teenagers in the household (Teenager), and age of the head of the household (Age). The Minitab output is given below:

-Referring to Scenario 18-10 Model 1,you can conclude that,holding constant the effect of the other independent variables,the number of years of education received has no impact on the mean number of weeks a worker is unemployed due to a layoff at a 5% level of significance if we use only the information of the 95% confidence interval estimate for $\beta$ ₂ .

Recognize the influence of childhood development stages on career aspirations.

Identify the factors leading to career compromise according to Gottfredson.

Describe the role of gender, class, and race in shaping vocational expectations in children.

Acquire knowledge on how sex-role information guides career choices from an early age.

---

Definitions:

Servicing Needs

The act of identifying and fulfilling the requirements or desires of customers and clients.

Expected Annual Orders

An estimate of the quantity of orders a company anticipates receiving within a one-year period based on market analysis and sales forecasts.

Present and Potential Sales

Analysis or estimation of current sales figures combined with the forecasted or potential sales in the future.

Relationship Selling

Relationship selling is a sales approach that focuses on creating and maintaining long-term relationships with customers rather than just focusing on immediate sales.