SCENARIO 18-12 The Marketing Manager for a Nationally Franchised Lawn Service Company

question 258

Short Answer

SCENARIO 18-12
The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service. A random sample of 30 home owners located in a suburban area near a large city was selected; 15 did not have a lawn service (code 0) and 15 had a lawn service (code 1). Additional information available concerning these 30 home owners includes family income (Income, in thousands of dollars), lawn size (Lawn Size, in thousands of square feet), attitude toward outdoor recreational activities (Attitude 0 = unfavorable, 1 = favorable), number of teenagers in the household (Teenager), and age of the head of the household (Age). The Minitab output is given below:

-Referring to Scenario 18-10 Model 1,which of the six independent variables (Age,Edu,Job Yr,Married,Head and Manager)is (are)insignificant in affecting the dependent variable using a 5% level of significance after considering the effect of the remaining independent variables?

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Definitions:

Cost of Goods Sold

The direct costs attributable to the production of the goods sold by a company, including the cost of the materials and labor directly used to create the product.

Time Ticket

A time ticket is a document or record used to track the amount of time an employee spends on various tasks or projects, typically for billing or payroll purposes.

Pay Stub

A document attached to a paycheck that details the employee's pay information, including earnings and deductions.

Employees' Earnings Record

A document that tracks the amount of money paid to an employee over a period, including wages, salaries, and bonuses.