SCENARIO 18-12 The Marketing Manager for a Nationally Franchised Lawn Service Company

question 168

Short Answer

SCENARIO 18-12
The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service. A random sample of 30 home owners located in a suburban area near a large city was selected; 15 did not have a lawn service (code 0) and 15 had a lawn service (code 1). Additional information available concerning these 30 home owners includes family income (Income, in thousands of dollars), lawn size (Lawn Size, in thousands of square feet), attitude toward outdoor recreational activities (Attitude 0 = unfavorable, 1 = favorable), number of teenagers in the household (Teenager), and age of the head of the household (Age). The Minitab output is given below:

-Referring to Scenario 18-11,what is the estimated probability that a school with a mean SAT score of 1100,a TOEFL criterion that is not at least 550,and the room and board expense of 7 thousand dollars will be a private school?

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Definitions:

Forward-Looking Forecasts

Predictive statements or projections about future events, typically concerning a company's revenues, earnings, or growth prospects.

Securities Fraud

Illegal practices involving the manipulation or misrepresentation of information related to investments, intended to deceive investors.

Misrepresenting Facts

The act of presenting false or misleading information intentionally or unintentionally, often to gain advantage or mislead others.

Puffery

Exaggerated or boasting statements made by sellers about the quality or performance of a product, generally considered legal and not actionable as fraud.