SCENARIO 18-12 The Marketing Manager for a Nationally Franchised Lawn Service Company

question 55

Short Answer

SCENARIO 18-12
The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service. A random sample of 30 home owners located in a suburban area near a large city was selected; 15 did not have a lawn service (code 0) and 15 had a lawn service (code 1). Additional information available concerning these 30 home owners includes family income (Income, in thousands of dollars), lawn size (Lawn Size, in thousands of square feet), attitude toward outdoor recreational activities (Attitude 0 = unfavorable, 1 = favorable), number of teenagers in the household (Teenager), and age of the head of the household (Age). The Minitab output is given below:

-Referring to Scenario 18-11,what is the p-value of the test statistic when testing whether the model is a good-fitting model?

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Definitions:

Escalation of Commitment

Describes a pattern of behavior in which individuals continue to invest time, money, or effort into a decision or action despite evidence of its failure, often due to a desire to justify prior commitments.

Splitting Responsibility

Dividing duties, tasks, or obligations among individuals or groups to ensure accountability and efficiency in achieving objectives.

Cognitive Dissonance

A psychological state characterized by experiencing conflicting thoughts, beliefs, or attitudes, especially relating to behavioral decisions and attitude change.

Z Problem-Solving Model

An approach to problem-solving that integrates both analytical and intuitive strategies, often represented in four stages resembling the letter "Z".