SCENARIO 18-12 The Marketing Manager for a Nationally Franchised Lawn Service Company

question 162

Short Answer

SCENARIO 18-12
The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service. A random sample of 30 home owners located in a suburban area near a large city was selected; 15 did not have a lawn service (code 0) and 15 had a lawn service (code 1). Additional information available concerning these 30 home owners includes family income (Income, in thousands of dollars), lawn size (Lawn Size, in thousands of square feet), attitude toward outdoor recreational activities (Attitude 0 = unfavorable, 1 = favorable), number of teenagers in the household (Teenager), and age of the head of the household (Age). The Minitab output is given below:

-Referring to Scenario 18-12,what are the degrees of freedom for the chi-square distribution when testing whether the model is a good-fitting model?

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Definitions:

Production

The method of producing goods and services by mixing labor, materials, and technology.

Savings

Money set aside from current income for future use, often to accumulate wealth or for specific future expenditures.

Monetarism

A school of thought that emphasizes the role of governments in controlling the amount of money in circulation to influence the economy.

Proponent

An advocate or supporter of a particular idea, policy, or project.