SCENARIO 18-12 The Marketing Manager for a Nationally Franchised Lawn Service Company

question 314

True/False

SCENARIO 18-12
The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service. A random sample of 30 home owners located in a suburban area near a large city was selected; 15 did not have a lawn service (code 0) and 15 had a lawn service (code 1). Additional information available concerning these 30 home owners includes family income (Income, in thousands of dollars), lawn size (Lawn Size, in thousands of square feet), attitude toward outdoor recreational activities (Attitude 0 = unfavorable, 1 = favorable), number of teenagers in the household (Teenager), and age of the head of the household (Age). The Minitab output is given below:

-Referring to Scenario 18-10 Model 1,the null hypothesis should be rejected at a 10% level of significance when testing whether there is a significant relationship between the number of weeks a worker is unemployed due to a layoff and the entire set of explanatory variables.

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Definitions:

Psychodynamic

A perspective in psychology that emphasizes the systematic study of the psychological forces that underlie human behavior, feelings, and emotions and how they might relate to early experience.

Neo-analytic

Pertains to a school of thought in psychology that revises and expands upon Freudian and pre-Freudian psychoanalytic theories, emphasizing social and cultural factors more.

Repression

A defense mechanism where distressing thoughts, memories, or desires are excluded from the conscious mind.

Defense Mechanism

Psychological strategies employed unconsciously to protect oneself from anxiety arising from unacceptable thoughts or feelings.