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SCENARIO 18-12 The Marketing Manager for a Nationally Franchised Lawn Service Company

question 173

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SCENARIO 18-12
The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service. A random sample of 30 home owners located in a suburban area near a large city was selected; 15 did not have a lawn service (code 0) and 15 had a lawn service (code 1). Additional information available concerning these 30 home owners includes family income (Income, in thousands of dollars), lawn size (Lawn Size, in thousands of square feet), attitude toward outdoor recreational activities (Attitude 0 = unfavorable, 1 = favorable), number of teenagers in the household (Teenager), and age of the head of the household (Age). The Minitab output is given below:
SCENARIO 18-12 The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service. A random sample of 30 home owners located in a suburban area near a large city was selected; 15 did not have a lawn service (code 0) and 15 had a lawn service (code 1). Additional information available concerning these 30 home owners includes family income (Income, in thousands of dollars), lawn size (Lawn Size, in thousands of square feet), attitude toward outdoor recreational activities (Attitude 0 = unfavorable, 1 = favorable), number of teenagers in the household (Teenager), and age of the head of the household (Age). The Minitab output is given below:   -Referring to Scenario 18-10 Model 1,there is sufficient evidence that all of the explanatory variables are related to the number of weeks a worker is unemployed due to a layoff at a 10% level of significance.
-Referring to Scenario 18-10 Model 1,there is sufficient evidence that all of the explanatory variables are related to the number of weeks a worker is unemployed due to a layoff at a 10% level of significance.

Analyze how the distribution of income and the concept of fairness play a role in economic discussions.
Understand how opportunity costs vary among nations and the factors contributing to these differences.
Understand the principle of the law of comparative advantage.
Recognize the benefits of trade and specialization.

Definitions:

Government Expenditures

The total amount spent by the government, including spending on goods, services, and public works, and transfer payments.

GDP Components

The parts that make up Gross Domestic Product, generally categorized as consumption, investment, government spending, and net exports.

GDP

Gross Domestic Product, the total monetary value of all final goods and services produced within a country's borders in a specific time period.

American Tourists

Individuals from the United States who travel to different countries or destinations for pleasure, leisure, or cultural experiences.

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