SCENARIO 18-12 The Marketing Manager for a Nationally Franchised Lawn Service Company

question 81

Short Answer

SCENARIO 18-12
The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service. A random sample of 30 home owners located in a suburban area near a large city was selected; 15 did not have a lawn service (code 0) and 15 had a lawn service (code 1). Additional information available concerning these 30 home owners includes family income (Income, in thousands of dollars), lawn size (Lawn Size, in thousands of square feet), attitude toward outdoor recreational activities (Attitude 0 = unfavorable, 1 = favorable), number of teenagers in the household (Teenager), and age of the head of the household (Age). The Minitab output is given below:

-Referring to Scenario 18-10 and using both Model 1 and Model 2,what is the p-value of the test statistic for testing whether the independent variables that are not significant individually are also not significant as a group in explaining the variation in the dependent variable at a 5% level of significance?

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Definitions:

Behavior-Oriented

An approach or methodology that focuses on analyzing and modifying observable and measurable behaviors.

Legal Viewpoint

Legal viewpoint refers to the perspective or approach adopted based on laws and legal considerations, typically concerning rights, obligations, and compliance.

Employer Drug Testing

The process by which employers test potential or current employees for the use of illicit drugs as a condition of employment or for workplace safety.

Human Resources

The department within an organization that focuses on employee-related matters such as recruitment, benefits, and training.