SCENARIO 18-12 The Marketing Manager for a Nationally Franchised Lawn Service Company

question 178

Short Answer

SCENARIO 18-12
The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service. A random sample of 30 home owners located in a suburban area near a large city was selected; 15 did not have a lawn service (code 0) and 15 had a lawn service (code 1). Additional information available concerning these 30 home owners includes family income (Income, in thousands of dollars), lawn size (Lawn Size, in thousands of square feet), attitude toward outdoor recreational activities (Attitude 0 = unfavorable, 1 = favorable), number of teenagers in the household (Teenager), and age of the head of the household (Age). The Minitab output is given below:

-Referring to Scenario 18-11,what is the estimated probability that a school with a mean SAT score of 1250,a TOEFL criterion that is at least 550,and the room and board expense of 5 thousand dollars will be a private school?

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Definitions:

Constructing a Building

The process of planning, designing, and overseeing the construction of a building, considered a capital investment for a business.

Parking Lot

An area designated for the parking of vehicles, commonly found adjacent to buildings or in urban areas.

Capital Expenditures

Funds used by a company to acquire, upgrade, and maintain physical assets such as property, plants, or equipment.

Utility of Fixed Assets

The value or service that fixed assets, such as machinery and buildings, provide to a business over their useful lives.