SCENARIO 18-12 The Marketing Manager for a Nationally Franchised Lawn Service Company

question 28

Short Answer

SCENARIO 18-12
The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service. A random sample of 30 home owners located in a suburban area near a large city was selected; 15 did not have a lawn service (code 0) and 15 had a lawn service (code 1). Additional information available concerning these 30 home owners includes family income (Income, in thousands of dollars), lawn size (Lawn Size, in thousands of square feet), attitude toward outdoor recreational activities (Attitude 0 = unfavorable, 1 = favorable), number of teenagers in the household (Teenager), and age of the head of the household (Age). The Minitab output is given below:

-Referring to Scenario 18-12,what is the estimated probability that a 48-year-old home owner with a family income of $100,000,a lawn size of 5,000 square feet,a positive attitude toward outdoor recreation,and two teenagers in the household will purchase a lawn service?

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Definitions:

Human Relations Skills

The ability to interact effectively and harmoniously with other people.

Generation Y

Also known as Millennials, the demographic cohort following Generation X, typically defined as those born from the early 1980s to the mid-1990s to early 2000s.

Middle-Aged Adults

Individuals typically in the age range of 45 to 65 years old, who are often experiencing transitional life events.

Human Relations

refers to the interactions and relationships between individuals in a personal or professional setting.