SCENARIO 18-12 The Marketing Manager for a Nationally Franchised Lawn Service Company

question 324

True/False

SCENARIO 18-12
The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service. A random sample of 30 home owners located in a suburban area near a large city was selected; 15 did not have a lawn service (code 0) and 15 had a lawn service (code 1). Additional information available concerning these 30 home owners includes family income (Income, in thousands of dollars), lawn size (Lawn Size, in thousands of square feet), attitude toward outdoor recreational activities (Attitude 0 = unfavorable, 1 = favorable), number of teenagers in the household (Teenager), and age of the head of the household (Age). The Minitab output is given below:

-Referring to Scenario 18-12,there is not enough evidence to conclude that Income makes a significant contribution to the model in the presence of the other independent variables at a 0.05 level of significance.

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Definitions:

Superior

Higher in rank, quality, or importance; often used to describe something or someone as better than others.

Self-enhancement

Self-enhancement is the tendency to promote, improve, or enhance one's image, abilities, or self-concept, often through positive biases or comparisons.

Nordic Cultures

Refers to the customs, traditions, and social norms prevalent in the Nordic countries, such as Denmark, Finland, Iceland, Norway, and Sweden.

Administering Rewards

The process of providing rewards or incentives to encourage desired behaviors or achievements, commonly used in organizational and educational settings.