Examlex
In portfolio analysis, we often use ex post (historical) returns and standard deviations, despite the fact that we are interested in ex ante (future) data.
Demographics
refers to statistical data relating to the population and particular groups within it, used for identifying and analyzing target markets.
Retailers
Businesses that sell goods or merchandise directly to consumers through various channels, such as brick-and-mortar stores, online platforms, or through catalog sales.
B2C Marketing
Business-to-consumer marketing, which involves the sale of products or services from businesses directly to individual consumers.
Consumers
Individuals or groups who purchase goods and services for personal use and not for manufacture or resale.
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