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A firm should never accept a project if its acceptance would lead to an increase in the firm's cost of capital (its WACC).
Style Guide
A set of standards and guidelines for writing and designing content, ensuring consistency and quality.
Brand Identity Guide
A manual that outlines a brand’s visual and stylistic elements, ensuring consistency across all marketing and communication channels.
Brand Standards
Guidelines established by a brand to maintain its identity and coherence across various media and communications, including logos, colors, typography, and messaging.
Editorial Calendar
A planned schedule of content publication across different media channels, managed to ensure consistency, relevance, and engagement.
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