Examlex
What are key differences between daily events and special events?
Null Hypothesis
In statistical testing, the hypothesis that there is no effect or no difference, and any observed variations are due to chance.
Level Of Significance
The threshold below which a p-value must fall for an effect to be considered statistically significant, indicating the extent to which a test rejects the null hypothesis.
Confidence Interval
A statistical range, based on sample data, that is likely to contain the true population parameter with a specified level of confidence.
Segmentation Variable
A variable used to divide a population into distinct subgroups, based on specific characteristics, in order to target them more effectively.
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