Examlex
IFRS requires that convertible debt be separated into its liability and equity components for accounting purposes.
Price-insensitive Customers
Consumers who are less affected by price changes and more focused on other factors such as quality, brand loyalty, or unique features.
Prestige Pricing
A pricing strategy where prices are set higher than average to suggest status, exclusivity, and high quality.
Status-conscious Consumers
Individuals who make purchasing decisions based on the social status or prestige associated with a product or brand.
Penetration Pricing
A marketing strategy involving setting a low price for a new product to attract customers and gain market share quickly.
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