Examlex
Which of the following statements is correct?
Target Market
The specific group of consumers at which a product or service is aimed.
Marketing Program
A cohesive plan that integrates various promotional tools and strategies to communicate with a target audience and achieve marketing objectives.
Place Strategy
Part of the marketing mix, focusing on the distribution channels and locations where a product or service is made available to the target market.
Unilever
A multinational corporation that produces numerous consumer goods, including food, beverages, cleaning agents, and personal care products.
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