Which of the Following Is NOT Generally True of Intangible

question 3

Multiple Choice

Which of the following is NOT generally true of intangible assets and goodwill?

• A) Many major public companies have significant amounts of intangible assets and goodwill listed on their balance sheets.
• B) The major assets of today's information and service providers are likely to be tangible.
• C) The major assets of today's information and service providers are likely to be intangible.
• D) Since identifying and measuring intangibles and goodwill is often difficult, they are not always reported on the balance sheet.

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Definitions:

Discontinuous Innovation

Innovations that represent a significant departure from existing practices and often create new markets or transform existing ones.

Normal Routine

Typical daily activities or procedures followed by an individual or organization.

New Patterns Of Behavior

Refers to the emergent behaviors and habits of individuals or groups, especially as seen in consumer markets or societal changes.

Brand Extension

The practice of using an established brand name to introduce a new product in a different category.