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H signed a contract on October 1 to manufacture 35,000 folding chairs; the manufacturer currently has 5,000 in stock and estimates that the contract will take 14 months to complete.The contract is a long-term contract.
Purchase Intent
Purchase intent refers to a customer's likelihood or willingness to buy a product or service, based on factors like interest, desire, and the feasibility of the purchase.
Attractiveness
A subjective quality that makes something appealing or desirable to individuals.
Coercive Appeal
A strategy in advertising or persuasion that uses threats or fear of negative consequences to influence behavior or decisions.
Flattery Appeal
A persuasive technique in marketing that uses compliments or flattery to influence the behavior or opinions of the target audience.
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