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The current ratio is computed by dividing current liabilities by current assets.
BBC
The British Broadcasting Corporation, a public service broadcaster providing television, radio, and online services in the United Kingdom and worldwide.
Production-oriented Era
A period in business history when the focus was on production efficiency and output rather than on customer needs or preferences.
Sales-oriented Era
A period in marketing history focusing on aggressive sales techniques to push products, regardless of consumer demand or needs.
Value-based Marketing Era
A period in marketing that emphasizes delivering and communicating the value of a product or service to customers, focusing on relationship building and customer satisfaction.
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