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The lowest contribution margin per scarce resource is the most profitable.
Availability
The degree to which a product, service, or resource is obtainable or accessible when needed.
Awareness
The degree to which consumers know about a brand, product, or service, recognizing its existence and features.
Unsought
Refers to products that consumers do not typically think about buying or do not know exists until they see them.
Specialty
Signifies a particular area of expertise or a focus on a specific type of product or service that a business offers, distinguishing it from competitors.
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