The Type of Analytics Whose Models Yield a Best Course

question 15

Multiple Choice

The type of analytics whose models yield a best course of action to take is _____ analytics.

• A) descriptive
• B) prescriptive
• C) predictive
• D) inferential

---

Definitions:

IMC Campaign

Stands for Integrated Marketing Communications Campaign, which incorporates various marketing strategies and channels to provide a consistent message about a product or service.

Party Packs

Bundled sets of party supplies, often themed or tailored for specific occasions, to simplify party planning and decoration.

ReBELLion

A forceful or violent effort to change an existing state of affairs, often featuring a dramatic refusal to conform or comply.

Promotional Mix

A combination of marketing tools including advertising, sales promotion, public relations, personal selling, and direct marketing used to reach the target audience and fulfill the organization's overall goals.