We Have Distinguished Two Types of Studies: Observational and Experimental

question 39

Essay

We have distinguished two types of studies: observational and experimental. Briefly explain the essential difference(s) between these two types of study.

Recognize the importance of cognitive consistency in attitude formation.

Explain the role of emotional responses in advertising effectiveness.

Analyze the impact of marketing communications on consumer attitudes and behaviors.

Understand the application of the ABC model of attitudes in explaining consumer actions.