The Use of Focus Groups to Find Out How People

question 1

Multiple Choice

The use of focus groups to find out how people feel about a health practice illustrates which of the following aspect of social marketing?

• A) Formative research
• B) Audience segmentation
• C) Product benefits
• D) Social marketing plan

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Definitions:

Cost of Capital

The rate of return that a company must earn on its investment projects to maintain its market value and attract funds.

Net Present Value

A financial metric that calculates the present value of an investment's expected cash flows minus the initial investment cost.

Internal Rate of Return

The discount rate that makes the net present value (NPV) of all cash flows from a particular project equal to zero.

Cost of Capital

The rate of return a company must earn on its investment projects to maintain its market value and satisfy its shareholders.