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Weber put great trust in the creativity, skills, and pride of employees and believed that managers should act more as coaches than as bosses.
Environmental Forces
External factors that impact an organization's ability to operate, including economic, political, legal, technological, and cultural elements.
Uncontrollable Factors
External elements that influence business operations and success, over which the company has no control, such as economic conditions, social trends, and natural disasters.
Marketing Mix
A mix of elements that a company can manage to sway customer buying behavior, consisting of product, price, place, and promotion.
Consumer
An individual who purchases goods or services for personal use rather than for manufacturing or resale.
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