The Rate of Return a Company Must Earn to Meet

question 245

Multiple Choice

The rate of return a company must earn to meet the demands of its lenders and expectations of its equity holders is called

• A) opportunity rate.
• B) retained earning.
• C) cost of capital.
• D) acquisition cost.

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Definitions:

Encoding/Decoding Model

A theory on media that combines models that privilege the media producer and models that view the audience as the primary source of meaning; this theory recognizes that media texts are created to deliver specific messages and that individuals actively interpret them.

Interpretive Community

A group of people dedicated to the consumption and interpretation of a particular cultural product and who create a collective, social meaning for the product.

Stanley Fish

An American literary theorist and legal scholar known for his work on interpretive communities and the role of the reader in determining texts' meanings.

Agenda-Setting

The ability of the media to influence the importance placed on the topics of the public agenda by choosing what stories are given exposure and how much attention they receive.