The First Step in the Public Relations Process Is to Ensure

question 60

True/False

The first step in the public relations process is to ensure that everyone in the organization understands the firm's position on key issues. With this information widely available, efforts can be made to persuade the public of the firm's virtues.

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Definitions:

Social Responsibility

The practice of businesses making decisions and taking actions that positively impact society and the environment, beyond their financial obligations.

Ethically Questionable Actions

Activities or decisions that raise concerns regarding their adherence to moral or ethical standards.

Whistle-blowing

Whistle-blowing involves exposing any kind of information or activity that is deemed illegal, unethical, or not correct within an organization.

Social Audits

Formal procedures that identify and evaluate all company activities that relate to social issues such as conservation, employment practices, environmental protection, and philanthropy.