In the Spotlight on Small Business Box in the Chapter

question 168

Multiple Choice

In the Spotlight on Small Business box in the chapter, Amy Scherber of Amy's Bread has found that success in her business is:

• A)almost completely dependent on widespread advertising that can reach many consumer groups.
• B)entrepreneurs such as herself have no time for promotional efforts and should outsource all promotion to specialty firms.
• C)based on building personal relationships with customers, the media, and the community are important in building her business.
• D)Securing government contracts that require little promotional effort or costly expenditures to public relations firms.

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Definitions:

Generalized Other

A concept in sociology that represents an individual's internalized view of the expectations of their society as a whole.

"I"

An aspect of the self that is conscious, subjective, and a reflective representation of one's own identity.

"Me"

A term used in sociology and psychology to refer to the social self or the part of an individual's personality composed of self-awareness and self-image.