In the Reaching Beyond Our Borders Box in the Chapter

question 209

Multiple Choice

In the Reaching Beyond Our Borders box in the chapter, Publicis Groupe, a traditional advertising agency that ranks as the fourth largest ad agency in the industry, found that:

• A)traditional types of advertising were making a significant comeback in the global market.
• B)its task today is to learn how carry over traditional media to digital media.
• C)digital media is effective in reaching customers but its impossible to measure how customers relate to the ads.
• D)most multinational companies do not want to shift from traditional types of advertising to digital media.

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Definitions:

Georgia Court of Appeals

The intermediate appellate court in Georgia, responsible for reviewing decisions made by lower courts in civil and criminal cases.

False Imprisonment

Unlawfully restraining a person against their will within a bounded area, without legal authority, justification, or consent.

Tort Law

The area of law that deals with civil wrongs, not arising out of contractual obligations, for which the injured party may receive damages or equitable relief.

Compensate

To provide something, usually money, in recognition of loss, suffering, or damage experienced by an individual or entity.