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When Pepsi introduced its FruitWorks product line during spring break in Panama City, Florida and South Padre Island, Texas it gave out free samples and provided free rides on Pepsi trucks. Pepsi was practicing event marketing.
Supply-Chain Members
Businesses or entities involved in the process of producing and delivering a product or service, from raw material suppliers to manufacturers to retailers and finally to end consumers.
Environmentally Friendly
Practices, products, or services that cause minimal harm to the environment and are considered beneficial for ecological sustainability.
High-Quality
Refers to products, services, or processes that meet or exceed customer expectations and industry standards.
Offset Agreements
Contracts that require a seller to invest in or provide benefits to a buyer's country as a condition of a purchase.
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